Can we determine true market value?

Nov 5, 2020 9:14:26 PM Share this:

Determining the true value of a property is one of the most crucial components of any transaction in the real estate industry. The entire valuation process comprises of various factors which ultimately lead to an accurate property valuation.

Is the true value of a property subjective?
Valuing real estate is a very particular process, due to the fact that each property possesses unique features, which are specific to that property; including location, erf size, floor plan and layout, as well as additional amenities. In addition, local knowledge and understanding of the market by the estate agent responsible for the valuation is paramount. An agent with an acute insight into their local market more accurately assess market value than that of an agent who does not understand the trends related to that region.

Unlike most commodities that are used quickly, the advantages of property are typically recognised over a certain amount of time. This also means that determining a property’s fair market value should take into account both economic and social trends, as well as legislative regulations and environmental factors which may affect the overall valuation; while general industry principles such as supply and demand will undoubtedly influence an individual property's value from a holistic perspective.

Although the valuation process is clinical by nature, homeowners will naturally have attached sentiments to their current property. A good real estate agent will also be able to keep this in mind to ensure that the final valuation is worth the homeowner’s while from a personal perspective.

In essence, a home is worth whatever a buyer is willing to pay and a seller is willing to accept. However, an experienced real estate specialist who works with both buyers and sellers in the current real estate market is not only able to access accurate data but also see two sides of the same coin. As a result, this insight allows them to decide best how to assess the true value of a property.

Connect with us on social media to share your thoughts on determining true market value.


Read more

Topics: Harcourts South Africa, Real Estate Agents, Market Value, Buying and Selling Property

How buyers can gain leverage in a seller’s market

Oct 12, 2020 10:17:54 PM Share this:

Many areas are experiencing a hot real estate market and have shifted to a seller’s market. This is despite the COVID-19 pandemic or perhaps because of it, as well as the subsequent record low-interest rates. While current conditions are prime for sellers, they can make the process more challenging for property buyers. Navigating a seller's market can seem daunting for prospective buyers, however, they can still position themselves for success and zero in on their ideal property. 


Read more

Topics: Buying, Richard Gray, Real Estate Agents, Harcourts Real Estate, First time homeowner, COVID-19

Proptech industry propelled into action during COVID-19 pandemic

Oct 5, 2020 7:28:02 PM Share this:

The Proptech, or property technology industry, is experiencing a massive push by the coronavirus pandemic, with companies implementing and investigating technology-backed solutions to combat ongoing challenges. The proptech value chain as a whole has always depended on whether the country is equipped to transition into a more technologically-driven system, however, COVID-19 didn’t lend itself to choice.  


Read more

Topics: Richard Gray, Real Estate Agents, Harcourts Real Estate, COVID-19, Proptech

Real Estate, a major industry offering constant working opportunities

Sep 25, 2020 7:31:03 PM Share this:

Real estate is a major industry and an everlasting commodity, offering vast sales opportunities. While change is a constant occurrence in the property market, and 2020 has brought its fair share, the industry itself will always remain relevant. For people considering a career in real estate, the future of the realm as a whole provides real promise. The sector continues to guarantee a ‘hereafter’, despite challenges due to the pandemic.


Read more

Topics: Careers, Richard Gray, Harcourts South Africa, harcourts careers, Real Estate Agents

The importance of upskilling agents in an ever-evolving industry

Sep 7, 2020 4:30:23 PM Share this:

In an industry as competitive as real estate, it’s integral that estate agents continually work on developing their skills. A devotion to expanding their capabilities, as well as an evolving expertise equips agents to achieve results consistently.


Read more

Topics: Harcourts South Africa, Real Estate Agents, COVID-19, Upskill, Digital Marketing

Recent CX reveals that Harcourts South Africa is at the forefront of customer service

Aug 28, 2020 5:50:28 PM Share this:

Harcourts South Africa continues to raise the bar on customer service levels in the real estate industry. In a customer experience (CX) survey conducted recently, the majority of the responses rated our agents 10/10. 


Read more

Topics: Richard Gray, Harcourts South Africa, Customer Feedback, Real Estate Agents, customer service, CX

Blue Circle Diaries - featuring Edzard Barnard

Aug 7, 2020 6:43:25 PM Share this:

BC diaries - FB - EdzardEdzard Barnard of House of Real Estate has been steadily climbing the real estate ranks throughout the years with Harcourts and has made quite a name for himself as one of our Top Selling Agents, and one of the top-selling agents in his market. He’s also the youngest person to be inducted into the exclusive Blue Circle Society, known for his quick turnaround of property sales and impressive numbers. His is a model success story of what Harcourts and our world-class resources can do to thrust any rookie agent into tremendous success. Here are some of his thoughts on being a part of this great team.


Read more

Topics: Harcourts South Africa, Property, Real Estate Agents, Entrepeneur, Blue Circle Diaries, Edzard Barnard, Harcourts House of Real Estate

Cape Town's Northern Suburbs continue to offer great real estate value

Jul 8, 2020 10:34:08 PM Share this:

In the current economic framework of the country and the effects of the pandemic on the economy, real estate in Cape Town's Northern Suburbs continue to bolster the overall Western Cape property market. We are seeing increased activity in certain regions of the Northern Suburbs and since Alert Level 3 was instituted the interest in real estate in this region has continued to go from strength to strength.


Read more

Topics: Harcourts South Africa, Real Estate Agents, Harcourts Dunn, Corona Virus, COVID-19, Buying and Selling Property, Western Cape