For traditional agents, it’s all about redefining the meaning of value

Nov 11, 2019 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


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Topics: Real Estate Agents, Marketing Tips, Harcourts Real Estate

There’s no excuse for poor marketing

Nov 4, 2019 8:00:00 AM Share this:

Gone are the days when property brokers were mostly stay at home moms knocking on doors to sell homes; but despite the industry now being far more sophisticated and bolstered by technology and full-time professionals, its image remains tainted and it has become cluttered with a barrage of tacky messaging.


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Topics: Marketing, Real Estate Agents, Harcourts Real Estate

AI in SA real estate need not be feared

Oct 28, 2019 8:00:00 AM Share this:

We live in an age where technology have made some jobs obsolete while others are listed as threatened. Hearing that in the US there are some agencies that use robots to show properties to clients could have one worried that the estate agent is also slated to go the way of the milkman, but property leaders say no.


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Topics: Real Estate Agents, Harcourts Real Estate, Artificial Intelligence

2019 is the year for first time home buyers

Jul 30, 2019 8:00:00 AM Share this:

2018 was a challenging year for the South African property market, but so far 2019 is looking more positive.

Rhys Dyer, CEO of ooba, says: "Property market activity and resultant price growth continue to be hampered by political uncertainty and economic constraints. Uncertainty around impending land reforms as well as an increase in the prime lending rate to 10.25% in November probably contributed to the slowing property growth in the last quarter of 2018."


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Topics: Harcourts South Africa, Real Estate Agents, Ooba, First time homeowner

Single women are now the biggest group of property buyers in South Africa – larger than couples and single men

Jul 22, 2019 8:00:00 AM Share this:
  • Almost 72,000 single women bought residential properties in South Africa last year, according to the research group Lightstone.

  • This makes them the largest single group of property buyers in South Africa - bigger than married couples or single men.

  • However, single women are still buying cheaper homes compared to the other groups.

  • Women now also represent 48% of new car sales, Lightstone reports.


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Topics: Real Estate Agents, South African Markets, Harcourts Real Estate, Property Statistics in South Africa

Estate agents must embrace ongoing training and development

Jun 10, 2019 8:00:00 AM Share this:

With the EAAB (Estate Agency Affairs Board) clamping down on agents trading in the real estate industry who have not renewed or ever applied for their Fidelity Fund Certificates (FFC), as well as disqualifying agents for noncompliance with their Continuing Professional Development, it is now more important than ever to insist on continuous training as an essential part of operating within this industry.


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Topics: Harcourts South Africa, Real Estate Agents, Estate Agent, Estate agent training

Harcourts South Africa growth defies market decline

Apr 18, 2019 9:20:54 PM Share this:

Despite the industry experiencing a decline in year on year sales, March 2019 was Harcourts South Africa's best month since Harcourts started in South Africa in 2009. Boasting 10% growth on the same month last year. In addition, Harcourts South Africa's first quarter was up 11% on the same period in 2018.


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Topics: Richard Gray, Harcourts International, Real Estate Agents, Harcourts Growth, Harcourts Real Estate

Smart Tips for Buying Success

Feb 4, 2019 8:00:00 AM Share this:

Whether you’re looking for your first home or thinking about an investment property or holiday home, the following steps will help you achieve a successful result.

Arrange your finance
Take a good look at how much you will be able to save as a deposit, or how much equity there is in your existing property/ies if you have one.


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Topics: Finance, Real Estate Agents, Buying a home, Harcourts Real Estate

Settling into your new neighbourhood

Dec 31, 2018 8:00:00 AM Share this:

Buying a new home often means moving to a new suburb, city or even country. It may be a new location you chose simply because you loved it, or it maybe it’s where you need to be for work or family. Whatever the reason for your change in location, it can be a little daunting finding ways to get to know the neighbourhood and have it start feeling like home.


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Topics: buying property, Real Estate Agents, Tips for buying, Harcourts Real Estate

Positioning Your Property in the Market

Dec 17, 2018 8:00:00 AM Share this:

When your property first enters the market as a new listing, this is the time it will receive the most interest and enquiry. We call this your premium price opportunity. At Harcourts we believe it is all in the preparation. We can advise you on possible improvements that could increase the value of your property and will have completed through research to help you establish an expectation of price. We will make sure we have prepared every detail of our marketing strategy ready to launch your property to the market at its best during this critical time.


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Topics: Property Markets, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate