Tips for agents who want to be at the top of their game

Jan 20, 2020 8:00:00 AM Share this:

Rising municipal rates, fuel price hikes, high unemployment rates and uncertainty over high crime rates and corruption in state entities all make for a challenging sell for real estate agents. Yet, property sales and rental agents can be at the top of their game in securing client loyalty, leases and sales.


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Topics: Richard Gray, Tips for Agents, Real Estate Agents, Harcourts Real Estate

Transformation is a journey

Dec 30, 2019 8:00:00 AM Share this:

The transformation of the property sector is a journey that requires the commitment of all industry role players – also the new players included as property professionals in the new Property Professional Act says Dr Eugenia Kula-Ameyaw, executive chair of Black Women Organisation South Africa (BWOSA) and author of the new Act’s chapter on transformation.


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Topics: Harcourts South Africa, Real Estate Agents, Harcourts Real Estate, EAAB

How does the Property Practitioners Act help transformation?

Dec 23, 2019 8:00:00 AM Share this:

One way is by making it mandatory for all property practitioners to have a BEE certificate – but what about single proprietors who are white? Robert Krautkramer, director with legal firm Miltons Matsemela, takes a look at what is meant by BEE compliance in the new Act.


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Topics: Agent Life, Richard Gray, Real Estate Agents, Estate agent training, Harcourts Real Estate

It pays to be honest about your home’s flaws

Dec 16, 2019 8:00:00 AM Share this:

There’s no such thing as a perfect property and buyers know that as well as you do, so when selling your home, you should never give in to the temptation to conceal or be untruthful about any defects or drawbacks that you know about.

Quite apart from the fact that this would be dishonest, it could easily result in a legal dispute that not only wipes out any profit on your sale, but actually leads to a loss, says Gerhard Kotzé, managing director of the RealNet estate agency group.


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Topics: Richard Gray, buying and selling, Real Estate Agents, Harcourts Real Estate

5 tips on becoming a good rental agent

Nov 18, 2019 8:00:00 AM Share this:

Renting is the smart financial choice for many consumers, but a ‘difficult’ landlord can easily make it feel like the wrong choice, and cause tenants to leave as soon as they possibly can.

On the other hand, says Gerhard Kotzé, MD of the RealNet Properties, landlords who are able to establish a good working relationship with their tenants will have a much easier time when it comes to organizing any repairs necessary and retaining those tenants or showing the property to prospective new tenants.


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Topics: Richard Gray, selling advice, Real Estate Agents, Harcourts Real Estate

For traditional agents, it’s all about redefining the meaning of value

Nov 11, 2019 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


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Topics: Real Estate Agents, Marketing Tips, Harcourts Real Estate

There’s no excuse for poor marketing

Nov 4, 2019 8:00:00 AM Share this:

Gone are the days when property brokers were mostly stay at home moms knocking on doors to sell homes; but despite the industry now being far more sophisticated and bolstered by technology and full-time professionals, its image remains tainted and it has become cluttered with a barrage of tacky messaging.


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Topics: Marketing, Real Estate Agents, Harcourts Real Estate

AI in SA real estate need not be feared

Oct 28, 2019 8:00:00 AM Share this:

We live in an age where technology have made some jobs obsolete while others are listed as threatened. Hearing that in the US there are some agencies that use robots to show properties to clients could have one worried that the estate agent is also slated to go the way of the milkman, but property leaders say no.


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Topics: Real Estate Agents, Harcourts Real Estate, Artificial Intelligence

2019 is the year for first time home buyers

Jul 30, 2019 8:00:00 AM Share this:

2018 was a challenging year for the South African property market, but so far 2019 is looking more positive.

Rhys Dyer, CEO of ooba, says: "Property market activity and resultant price growth continue to be hampered by political uncertainty and economic constraints. Uncertainty around impending land reforms as well as an increase in the prime lending rate to 10.25% in November probably contributed to the slowing property growth in the last quarter of 2018."


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Topics: Harcourts South Africa, Real Estate Agents, Ooba, First time homeowner

Single women are now the biggest group of property buyers in South Africa – larger than couples and single men

Jul 22, 2019 8:00:00 AM Share this:
  • Almost 72,000 single women bought residential properties in South Africa last year, according to the research group Lightstone.

  • This makes them the largest single group of property buyers in South Africa - bigger than married couples or single men.

  • However, single women are still buying cheaper homes compared to the other groups.

  • Women now also represent 48% of new car sales, Lightstone reports.


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Topics: Real Estate Agents, South African Markets, Harcourts Real Estate, Property Statistics in South Africa