The importance of upskilling agents in an ever-evolving industry

Sep 7, 2020 4:30:23 PM Share this:

In an industry as competitive as real estate, it’s integral that estate agents continually work on developing their skills. A devotion to expanding their capabilities, as well as an evolving expertise equips agents to achieve results consistently.


Read more

Topics: Harcourts South Africa, Real Estate Agents, COVID-19, Upskill, Digital Marketing

Recent CX reveals that Harcourts South Africa is at the forefront of customer service

Aug 28, 2020 5:50:28 PM Share this:

Harcourts South Africa continues to raise the bar on customer service levels in the real estate industry. In a customer experience (CX) survey conducted recently, the majority of the responses rated our agents 10/10. 


Read more

Topics: Richard Gray, Harcourts South Africa, Customer Feedback, Real Estate Agents, customer service, CX

Blue Circle Diaries - featuring Edzard Barnard

Aug 7, 2020 6:43:25 PM Share this:

BC diaries - FB - EdzardEdzard Barnard of House of Real Estate has been steadily climbing the real estate ranks throughout the years with Harcourts and has made quite a name for himself as one of our Top Selling Agents, and one of the top-selling agents in his market. He’s also the youngest person to be inducted into the exclusive Blue Circle Society, known for his quick turnaround of property sales and impressive numbers. His is a model success story of what Harcourts and our world-class resources can do to thrust any rookie agent into tremendous success. Here are some of his thoughts on being a part of this great team.


Read more

Topics: Harcourts South Africa, Property, Real Estate Agents, Entrepeneur, Blue Circle Diaries, Edzard Barnard, Harcourts House of Real Estate

Cape Town's Northern Suburbs continue to offer great real estate value

Jul 8, 2020 10:34:08 PM Share this:

In the current economic framework of the country and the effects of the pandemic on the economy, real estate in Cape Town's Northern Suburbs continue to bolster the overall Western Cape property market. We are seeing increased activity in certain regions of the Northern Suburbs and since Alert Level 3 was instituted the interest in real estate in this region has continued to go from strength to strength.


Read more

Topics: Harcourts South Africa, Real Estate Agents, Harcourts Dunn, Corona Virus, COVID-19, Buying and Selling Property, Western Cape

Professional branding in real estate

Apr 13, 2020 8:00:00 AM Share this:

Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.


Read more

Topics: Branding, Real Estate Agents, Harcourts Real Estate

YOLO, JOMO or FOMO? – understanding Millennials

Mar 30, 2020 8:00:00 AM Share this:

The meaning of phrases such as landlords ‘being really extra about lit parties’ and tenants promising ‘to have this adulting thing down’ may be clear as day to Millennials, but Greek to older generations. Thankfully, RE/MAX of Southern Africa compiled their own Millennial Tenant Dictionary.


Read more

Topics: Renting, Real Estate Agents, Millenials, Harcourts Real Estate

Tips for investing in a holiday home

Mar 23, 2020 8:00:00 AM Share this:

With property in coastal towns continually increasing in value, this remains a lucrative investment whether a client intends to live there now or later when retired. Here are good advice to offer when someone is considering whether or not to buy a home by the seaside.


Read more

Topics: Richard Gray, Real Estate Agents, Harcourts Real Estate, Investment Tips

For traditional agents, it’s all about redefining the meaning of value

Mar 2, 2020 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


Read more

Topics: Tips for Agents, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate

Professional branding in real estate

Feb 24, 2020 8:00:00 AM Share this:

Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.


Read more

Topics: Richard Gray, Branding, Real Estate Agents, Harcourts Real Estate