Read more
Blue Circle Diaries - featuring Ann O’Gorman
Sep 25, 2020 9:17:58 PMTopics: Property, Real Estate Agents, Harcourts Real Estate, Entrepeneur, Blue Circle Diaries, Harcourts Rhino, Ann O'Gorman
Blue Circle Diaries - featuring Brian Mathews
Sep 11, 2020 6:55:25 PM
Topics: Property, Real Estate Agents, Harcourts Real Estate, Harcourts Platinum, Entrepeneur, Blue Circle Diaries, The Development Guys, Brain Mathews
The importance of upskilling agents in an ever-evolving industry
Sep 7, 2020 6:30:23 PMIn an industry as competitive as real estate, it’s integral that estate agents continually work on developing their skills. A devotion to expanding their capabilities, as well as an evolving expertise equips agents to achieve results consistently.
Read more
Topics: Harcourts South Africa, Real Estate Agents, COVID-19, Upskill, Digital Marketing
Recent CX reveals that Harcourts South Africa is at the forefront of customer service
Aug 28, 2020 7:50:28 PMHarcourts South Africa continues to raise the bar on customer service levels in the real estate industry. In a customer experience (CX) survey conducted recently, the majority of the responses rated our agents 10/10.
Read more
Topics: Richard Gray, Harcourts South Africa, Customer Feedback, Real Estate Agents, customer service, CX
Blue Circle Diaries - featuring Edzard Barnard
Aug 7, 2020 8:43:25 PM
Edzard Barnard of House of Real Estate has been steadily climbing the real estate ranks throughout the years with Harcourts and has made quite a name for himself as one of our Top Selling Agents, and one of the top-selling agents in his market. He’s also the youngest person to be inducted into the exclusive Blue Circle Society, known for his quick turnaround of property sales and impressive numbers. His is a model success story of what Harcourts and our world-class resources can do to thrust any rookie agent into tremendous success. Here are some of his thoughts on being a part of this great team.
Read more
Topics: Harcourts South Africa, Property, Real Estate Agents, Entrepeneur, Blue Circle Diaries, Edzard Barnard, Harcourts House of Real Estate
Cape Town's Northern Suburbs continue to offer great real estate value
Jul 9, 2020 12:34:08 AMIn the current economic framework of the country and the effects of the pandemic on the economy, real estate in Cape Town's Northern Suburbs continue to bolster the overall Western Cape property market. We are seeing increased activity in certain regions of the Northern Suburbs and since Alert Level 3 was instituted the interest in real estate in this region has continued to go from strength to strength.
Read more
Topics: Selling, Harcourts South Africa, Real Estate Agents, Harcourts Dunn, COVID-19, Western Cape
Professional branding in real estate
Apr 13, 2020 10:00:00 AMBranding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.
Read more
Topics: Branding, Real Estate Agents, Harcourts Real Estate
YOLO, JOMO or FOMO? – understanding Millennials
Mar 30, 2020 11:00:00 AMThe meaning of phrases such as landlords ‘being really extra about lit parties’ and tenants promising ‘to have this adulting thing down’ may be clear as day to Millennials, but Greek to older generations. Thankfully, RE/MAX of Southern Africa compiled their own Millennial Tenant Dictionary.
Read more
Topics: Property Management, Real Estate Agents, Millenials, Harcourts Real Estate
Tips for investing in a holiday home
Mar 23, 2020 11:00:00 AMWith property in coastal towns continually increasing in value, this remains a lucrative investment whether a client intends to live there now or later when retired. Here are good advice to offer when someone is considering whether or not to buy a home by the seaside.
Read more
Topics: Richard Gray, Real Estate Agents, Harcourts Real Estate, Investment Tips
For traditional agents, it’s all about redefining the meaning of value
Mar 2, 2020 11:00:00 AMDigital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.
Read more
Topics: Tips for Agents, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate