Blue Circle Diaries - featuring Edzard Barnard

Aug 7, 2020 6:43:25 PM Share this:

BC diaries - FB - EdzardEdzard Barnard of House of Real Estate has been steadily climbing the real estate ranks throughout the years with Harcourts and has made quite a name for himself as one of our Top Selling Agents, and one of the top-selling agents in his market. He’s also the youngest person to be inducted into the exclusive Blue Circle Society, known for his quick turnaround of property sales and impressive numbers. His is a model success story of what Harcourts and our world-class resources can do to thrust any rookie agent into tremendous success. Here are some of his thoughts on being a part of this great team.


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Topics: Harcourts South Africa, Property, Real Estate Agents, Entrepeneur, Blue Circle Diaries, Edzard Barnard, Harcourts House of Real Estate

Cape Town's Northern Suburbs continue to offer great real estate value

Jul 8, 2020 10:34:08 PM Share this:

In the current economic framework of the country and the effects of the pandemic on the economy, real estate in Cape Town's Northern Suburbs continue to bolster the overall Western Cape property market. We are seeing increased activity in certain regions of the Northern Suburbs and since Alert Level 3 was instituted the interest in real estate in this region has continued to go from strength to strength.


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Topics: Selling, Harcourts South Africa, Real Estate Agents, Harcourts Dunn, COVID-19, Western Cape

Professional branding in real estate

Apr 13, 2020 8:00:00 AM Share this:

Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.


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Topics: Branding, Real Estate Agents, Harcourts Real Estate

YOLO, JOMO or FOMO? – understanding Millennials

Mar 30, 2020 8:00:00 AM Share this:

The meaning of phrases such as landlords ‘being really extra about lit parties’ and tenants promising ‘to have this adulting thing down’ may be clear as day to Millennials, but Greek to older generations. Thankfully, RE/MAX of Southern Africa compiled their own Millennial Tenant Dictionary.


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Topics: Property Management, Real Estate Agents, Millenials, Harcourts Real Estate

Tips for investing in a holiday home

Mar 23, 2020 8:00:00 AM Share this:

With property in coastal towns continually increasing in value, this remains a lucrative investment whether a client intends to live there now or later when retired. Here are good advice to offer when someone is considering whether or not to buy a home by the seaside.


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Topics: Richard Gray, Real Estate Agents, Harcourts Real Estate, Investment Tips

For traditional agents, it’s all about redefining the meaning of value

Mar 2, 2020 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


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Topics: Tips for Agents, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate

Professional branding in real estate

Feb 24, 2020 8:00:00 AM Share this:

Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.


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Topics: Richard Gray, Branding, Real Estate Agents, Harcourts Real Estate

5 tips on becoming a good rental agent

Feb 10, 2020 8:00:00 AM Share this:

Renting is the smart financial choice for many consumers, but a ‘difficult’ landlord can easily make it feel like the wrong choice, and cause tenants to leave as soon as they possibly can.

On the other hand, says Gerhard Kotzé, MD of the RealNet Properties, landlords who are able to establish a good working relationship with their tenants will have a much easier time when it comes to organizing any repairs necessary and retaining those tenants or showing the property to prospective new tenants.


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Topics: Rental Market, Tips for Agents, Real Estate Agents, Harcourts Real Estate

How to take great listing photos

Jan 27, 2020 8:00:00 AM Share this:

Make sure your listing photos are eye-catching. Traditionally property sales start to pick in springtime, but if your online listing photos aren’t eye-catching then you might just lose out on a potential sale as homebuyers scroll by your posts. Here are top tips on how to have the best listing photos.

First impressions count. Most homebuyers today turn to the internet to search for their dream home and research shows you have only seconds to grab their attention, so make sure the first shot shows off the home at its best angle.  Make sure the view is not obstructed by cars or walls. The property should also appear well looked after – lawn or yard kept and tidy which means no toys lying around, weeds pulled, walls painted and in case there is one, swimming pool sparkling.


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Topics: Richard Gray, Tips for Agents, Real Estate Agents, Harcourts Real Estate

Tips for agents who want to be at the top of their game

Jan 20, 2020 8:00:00 AM Share this:

Rising municipal rates, fuel price hikes, high unemployment rates and uncertainty over high crime rates and corruption in state entities all make for a challenging sell for real estate agents. Yet, property sales and rental agents can be at the top of their game in securing client loyalty, leases and sales.


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Topics: Richard Gray, Tips for Agents, Real Estate Agents, Harcourts Real Estate