First seconds count in online marketing

Apr 6, 2020 8:00:00 AM Share this:

A few years ago it was widely reported that thanks to the hyper-connected world of social media the average adult now has an attention span shorter than that of a goldfish. That’s since been debunked as a myth, but what is a fact is that in today’s busy life most people decide within the first few seconds whether they will watch your online marketing video or switch to one of a man being hit repeatedly by a soccer ball in the face.

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Topics: Agent Life, Marketing Tips, Harcourts Real Estate, Online Marketing

YOLO, JOMO or FOMO? – understanding Millennials

Mar 30, 2020 8:00:00 AM Share this:

The meaning of phrases such as landlords ‘being really extra about lit parties’ and tenants promising ‘to have this adulting thing down’ may be clear as day to Millennials, but Greek to older generations. Thankfully, RE/MAX of Southern Africa compiled their own Millennial Tenant Dictionary.

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Topics: Renting, Real Estate Agents, Millenials, Harcourts Real Estate

Tips for investing in a holiday home

Mar 23, 2020 8:00:00 AM Share this:

With property in coastal towns continually increasing in value, this remains a lucrative investment whether a client intends to live there now or later when retired. Here are good advice to offer when someone is considering whether or not to buy a home by the seaside.

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Topics: Richard Gray, Real Estate Agents, Harcourts Real Estate, Investment Tips

New Dawn at Harcourts Dolphin Coast

Mar 18, 2020 6:43:20 PM Share this:

Despite economic uncertainty and many property pundits explaining how some regions in South Africa are flat and that there is an element of buyer hesitance, Harcourts Real Estate has managed to defy these trends and continues to show positive growth across the national market.

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Topics: Richard Gray, Harcourts South Africa, Harcourts Real Estate, JP Pienaar, Dolphin Coast

How Rent2Buy works and what to do to apply

Mar 16, 2020 8:00:00 AM Share this:

Rent2buy (R2B) Finance is a Plan B for a homebuyer who is almost, but not quite ready, to apply for a home loan to buy a property. If the buyers’ home loan was declined initially and but he has a reasonably good credit profile and at least 7% deposit (if buying from a private seller), 3 to 5% deposit available (if buying from a property developer) or 20% if a foreign buyer, and he lives in Bloemfontein, Gauteng or Cape Town, then he is able to start the process of applying to purchase through the Rent2buy Finance programme, says Meyer de Waal, director of MDW Inc, and co-founder of Attorney Realtor Hub.

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Topics: Richard Gray, Tips for buying, Harcourts Real Estate, Rent to Buy

Home staging: a way out of long listing periods

Mar 9, 2020 8:00:00 AM Share this:

A tastefully furnished home is easier to market and sell than an empty one.

These could be challenging times to sell high-end properties and should an estate agent find it in a mess or empty, then home staging might just be an option to consider.

Home staging has become the norm in the US, but in South Africa the upper end of the property market is fast catching onto the trend. A quick Google search reveals there are already 15 top home stagers to choose from just in the Cape Town area.

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Topics: Real Estate, Home Decor & Furnishing, Marketing Tips, Harcourts Real Estate

For traditional agents, it’s all about redefining the meaning of value

Mar 2, 2020 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.

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Topics: Tips for Agents, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate

Budget 2020: Tax relief? Is that enough?

Feb 28, 2020 11:05:16 PM Share this:

South Africans can breathe a sigh of relief as Finance Minister Tito Mboweni announced during today's National Budget to support growth, National Treasury proposes not increasing value added tax, pay-as-you-earn or other personal income taxes.

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Topics: Richard Gray, Harcourts South Africa, Budget speech, Tax Benefits

Harcourts South Africa's Proactive Approach to COVID-19

Feb 26, 2020 8:00:00 AM Share this:

We at Harcourts South Africa, together with our international offices, have taken positive steps towards dealing with the COVID-19 virus and the challenges it currently presents to its franchise network, clients, the industry, and the community as a whole.

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Topics: Richard Gray, Harcourts South Africa, Harcourts International, Corona Virus, Covid-19

Professional branding in real estate

Feb 24, 2020 8:00:00 AM Share this:

Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.

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Topics: Richard Gray, Branding, Real Estate Agents, Harcourts Real Estate