For traditional agents, it’s all about redefining the meaning of value

Nov 11, 2019 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.

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Topics: Real Estate Agents, Marketing Tips, Harcourts Real Estate

There’s no excuse for poor marketing

Nov 4, 2019 8:00:00 AM Share this:

Gone are the days when property brokers were mostly stay at home moms knocking on doors to sell homes; but despite the industry now being far more sophisticated and bolstered by technology and full-time professionals, its image remains tainted and it has become cluttered with a barrage of tacky messaging.

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Topics: Marketing, Real Estate Agents, Harcourts Real Estate

AI in SA real estate need not be feared

Oct 28, 2019 8:00:00 AM Share this:

We live in an age where technology have made some jobs obsolete while others are listed as threatened. Hearing that in the US there are some agencies that use robots to show properties to clients could have one worried that the estate agent is also slated to go the way of the milkman, but property leaders say no.

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Topics: Real Estate Agents, Harcourts Real Estate, Artificial Intelligence

Why millennials prefer to rent

Oct 21, 2019 8:00:00 AM Share this:

The demand for rentals among millennials is on the increase, and it’s easy to see why. In Deloitte’s 2018 Millennial Survey of over 10 000 people born between 1983 and 1994, the research found that freedom and flexibility were key workplace priorities for this age group. But this could be extended to the world of property too: because of this desire to have more freedom, millennials tend to settle down later and travel more, which means they’re renting rather than buying.

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Topics: Renting, Millenials, Harcourts Real Estate

South African heads up global estate agency

Oct 14, 2019 5:15:07 PM Share this:

Global real estate franchise group, Harcourts International, has South African Steve Caradoc-Davies as new chief executive officer to lead the 132-year-old company into the next era.

On 1 October Caradoc-Davies took over leadership of the 900-office network and approximately 10,000 team members in nine countries, from Mike Green, who will take on a new focus within the business.

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Topics: Richard Gray, Harcourts South Africa, Mike Green, Harcourts Real Estate, Steve Caradoc-Davies

Spot the fraudster homebuyer

Oct 7, 2019 8:00:00 AM Share this:

A property owner has just signed a sales contract with an interested buyer. A few weeks later, the buyer is missing and there is an unsuspecting tenant illegally living in the property or about to move in.

Rental scams are worldwide on the increase. Last year it was reported that more than 5 million people in the US had lost money due to rental scams.

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Topics: buying and selling, fraudsters, Harcourts Real Estate, Tips for Homeowners

How to choose a home for a growing family

Sep 30, 2019 8:00:00 AM Share this:

Better health, higher educational achievement and higher net wealth are among the many socio-economic benefits of home ownership, according to studies by Habitat for Humanity, and they are certainly strong incentives for the thousands of South Africans who buy new homes each year to accommodate their growing families.

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Topics: family home, Tips for buying, Buying a home, Harcourts Real Estate

Cape Winelands property market bounces back after drought

Sep 26, 2019 8:15:11 PM Share this:

As the dust begins to settle after the dire Western Cape drought and the dams are nearing full, we've similarly seen the property market in regions such as Paarl, Stellenbosch and Franschhoek gain ground. It was undoubtedly a tough period the past 18 months with many investors hesitant to invest in the Western Cape market due to water restrictions, tough economic landscape and the political issues surrounding land.

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Topics: Harcourts South Africa, Property Markets, buying and selling, Harcourts Real Estate, Harcourts Winelands

What happens after you sign an Offer to Purchase?

Sep 23, 2019 8:00:00 AM Share this:

Buying a new house is an exciting milestone, but before you can contentedly settle in, there are a number of administrative factors that need to be put in order and processed so that the property can be transferred to you and there are no hitches down the line.

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Topics: Tips for buying, Harcourts Real Estate

Don't make these mistakes when signing an Offer to Purchase

Sep 16, 2019 8:00:00 AM Share this:

When buyers put in an Offer to Purchase after viewing a property, a mistake is often made where they do not check in detail what it is they’re actually signing for. Buyers will have seen the property, possibly walked through it a few times, but it would most likely have been fully furnished with the seller’s belongings. It could be that some features of the home might not be left behind or are not permanent fittings or fixtures in the house, so the buyer must ask if there are any items that will be removed or mention items of interest before signing the OTP, says sales manager of, Cornel Haskins.

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Topics: Buying, Advice, Harcourts Real Estate