Price your property to sell in the current market

Jan 23, 2019 7:09:19 PM Share this:

Whether it is a buyers or seller's market accurate valuation and pricing of your home is imperative if you aim to have a successful transaction. Realistic pricing is relevant to accurate market value and often buyers will compare your home to the properties in the area so they can gauge an insight into the true market value.

Market fluctuations and economic pressures undoubtedly influence the price of property and we've seen some homeowners having to drop expected prices due to the external economic factors affecting the market from a holistic perspective.

Therefore, If your property is over-valuated it not only wastes valuable marketing time but it can very often gain a stigma that negatively affects the perception of the home going forward. In the end, you may end up getting far less for your property than could have been initially obtained. No matter how well your property is marketed, if the price isn't right, it won't sell.

When a property is accurately valuated and the agent commences marketing of the listing this creates immediate demand. The first 6 to 12 weeks are the most important when marketing a property.

The first step is to contact an agent with an extensive target market presence. Browse digital property platforms, forums, portals as well as published newspapers and magazines to best see which agents have a true understanding and footprint in the region you wish to sell. Then, similarly, use that research time to assess where your property's value is located in the market and try and scale it correctly. Not just comparing the size and location but added features also.

Agents use many accurate tools that take an array of factors into account when valuating your home. Pair this data with expert insights into the current climate of the market and trends of buyers and sellers and an agent is able to present your property to a diverse network exposing it to the right buyers.


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Topics: buying and selling, Property Valuation, Harcourts South Africa, Harcourts Real Estate, Richard Gray

Harcourts Foundation has donated half a million Rand to South African charities this year

Dec 12, 2018 4:20:50 PM Share this:

The Harcourts Foundation, Harcourts Real Estate's charitable arm, has donated half a million rand to South African charities this year. We're really humbled by the stories of those who benefited from our fundraising. And are so proud we were able to assist.


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Topics: Harcourts Foundation, South African Charities

Interest rate hike: More pressure on South African consumer

Nov 23, 2018 6:56:41 PM Share this:

South Africans will continue to remain under pressure as the governor of the South African Reserve bank Lesetja Kganyago announced yesterday that the bank will raise the repo rate to 6.75% from 6.5%. With the repo rate at 6.75%, the prime lending rate will increase to 10.25%.


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Topics: Interest Rates

The appeal of "Off-The-Grid" living

Nov 12, 2018 2:00:37 PM Share this:

There appears to be a renewed global interest in off-the-grid lifestyle living. And with electricity and water prices continuing to escalate one doesn't have to wonder why the appeal of this life-choice is increasing.


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Topics: off-the-grid living

Response to mid-term budget: "It is time for action"

Oct 25, 2018 7:37:43 PM Share this:

During yesterday's mid-term budget speech by newly appointed Finance Minister, Tito Mboweni, key factors putting a lot of strain on our economy were addressed in a more aggressive stance. However, the time for talk is over, and we need to see the results of policies and implementation plans otherwise economic stagnation will continue to remain a major concern.


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Topics: mid-term budget, tough economic times, wasted expenditure, growing economic pressures, economic uncertainty

Agency commission debate a product of the economy

Oct 12, 2018 5:40:41 PM Share this:

In recent years the commission of estate agents has been a point of contention, especially within industry circles. In the past few months it has certainly risen to the fore again as a product of economic circumstances which has influenced the demand and value of property in certain key markets, like the major metros and surrounding areas.


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Topics: Buyers market, skilled agents, low commission operators, estate agent commission

Affordable property markets remain stable

Oct 2, 2018 4:51:59 AM Share this:

South Africans are certainly facing tough economic times and with petrol set to skyrocket by R1.01 a litre and diesel by R1.24 in October, no relief for the short term seems to be on the horizon. Real estate has felt the knock-on effects of many of these economic cycles and certain markets have been adversely affected, however one part of the sector seems to have shown far more stability, and that is affordable property.


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Topics: affordable property, tough economic times, economic cycles

Harcourts partners with The Global Challenge

Sep 26, 2018 7:36:42 PM Share this:

The Global Challenge - an international professional women’s golf teams events where 9 players selected to represent the Northern Hemisphere will be teeing it up against their counterparts from the Southern Hemisphere is set to be hosted for the second time from 9 – 11 November in Hermanus, South Africa.


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Topics: Womens Golf, Hermanus Golf Club, Socially Responsible, professional golf players

Harcourts welcome President Ramaphosa's economic package announcement today

Jul 9, 2018 4:56:38 PM Share this:

We welcome the announcement by President Cyril Ramaphosa that Government will in two weeks’ time announce a package of economic measures to cushion the public from the devastating effects of high fuel price hikes and the VAT increase. According to media reports Ramaphosa was addressing business and government leaders in Pretoria this morning ahead of the BRICS Summit this month. The President said a panel of various stakeholders from the economic cluster has been tasked with drafting the package.

It is an immediate necessity that consumer pressures on South Africans be addressed in a strategic and detailed plan. Therefore it is a welcome relief that president Ramaphosa said Government will be announcing a package of measures to ease the burden of the price increase, which will include the finalisation of the VAT exempt products.

The continuous rise of expenses on South Africans has led to many people stagnant in a consumer price pinch. We have certainly witnessed it in the property sector. With some locations slowing down completely as buyers turn to renting as a means to bide time and monitor the economic climate.

Even in high LSM markets the property market has slowed down. Analysing properties sold for the last 12 months along the Atlantic Seaboard, April 2017 to March 2018, registered with the Deeds Office, which includes both sectional and full titles, the region has undoubtedly experienced a cooling period after the drastic growth of the past few years.

Unfortunately consumers are directly impacted by tax increases due to our participation in a multitude of industries. We’re economically active and as purchasers of an array of products and services we feel the knock on effects of the suppliers. Who have to make changes in order to buffer the impact on their businesses.

The rise of fuel costs as well as the increase in VAT has undoubtedly put pressure on the man on the street. As salaries are usually only increased annually, the consumer has to juggle unforeseeable market fluctuations on a perpetual basis. Making it very difficult to adhere to a budget and plan investments.
Statement by


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Topics: President Ramaphosa