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South African heads up global estate agency

Oct 14, 2019 5:19:45 PM Share this:

Global real estate franchise group, Harcourts International, has South African Steve Caradoc-Davies as new chief executive officer to lead the 132-year-old company into the next era.

On 1 October Caradoc-Davies took over leadership of the 900-office network and approximately 10,000 team members in nine countries, from Mike Green, who will take on a new focus within the business.


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Topics: Richard Gray, Harcourts South Africa, Mike Green, Harcourts International, Steve Caradoc-Davies

Harcourts International appoints South African to lead global real estate organisation

Oct 1, 2019 10:52:44 PM Share this:

Somerset West, Cape Town native Steve Caradoc-Davies to lead global real estate franchise group
Global real estate franchise group, Harcourts International, today announced the appointment of Steve Caradoc-Davies as Chief Executive Officer to lead the 132-year-old company into the next era. Mr Caradoc-Davies will take over leadership of the 900-office network and approximately 10,000 team members in nine countries, from Mike Green, who takes on a new focus within the business. Both changes are effective 1 October 2019.


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Topics: Richard Gray, Harcourts South Africa, Mike Green, Harcourts International, CEO, Steve Caradoc-Davies

Is WhatsApp changing real estate?

Jul 31, 2019 9:35:16 PM Share this:

As new technologies and improved systems are perpetually introduced into our modern business environments, innovations in client communication is undoubtedly at the forefront of this rapid evolution. The real estate industry has experienced a flurry of new concepts and advancements in the past year especially with regards to agents having to incorporate real time communication tools into their daily practices.


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Topics: Technology, Richard Gray, Harcourts South Africa, Real Estate

Interest rate cut: The break SA consumers need

Jul 22, 2019 5:37:54 PM Share this:

Harcourts South Africa welcomes the announcement by the South African Reserve Bank that interest rates will be cut by 25 basis points. This is the first easing in policy in over a year and in a time when many South Africans are feeling the pressure this comes as welcomed relief. Especially considering that many economists are predicting another cut later in the year.


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Topics: Richard Gray, Harcourts South Africa, Interest Rates, South African Markets

Rental market gains momentum as financial pressure property sales increase

Jul 19, 2019 7:02:10 PM Share this:

According to the latest FNB Property Barometer Survey data shows that “Downscaling because of life stage” dominates as the most prominent reason for selling a property in SA, with such sales accounting for 23% of all sales in 2Q19, the same as in 1Q19.  However, what is most concerning is that “Downscaling due to financial pressure” has become increasingly prominent in the past year; the estimated proportion of such sales jumped to 19% in 2Q19 from 16% in 1Q19.


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Topics: Richard Gray, buying and selling, Financial Advice, Harcourts Real Estate

President's SONA inspires but lacks detail

Jul 12, 2019 11:27:46 PM Share this:

President Ramaphosa delivered his State of the Nation address in Parliament yesterday and outlined seven priorities and five goals whilst acknowledging that due to financial constraints government would not be able to deliver “everything at one time”. In the real estate sector, the economy has played a major role in activity and commitment and we're excited that the President is prioritising economic growth and hope for strategic and continued implementation.


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Topics: Richard Gray, Harcourts South Africa, Real Estate, SONA Speech

Why people sold property in 2019’s first quarter

Apr 30, 2019 10:23:26 PM Share this:

Downscaling, whether for financial reasons or due to life stage, is still why most people sell their homes and they will sell if ‘priced right’ as it is still very much a buyer’s market – but emigration and dual living are also trends to watch in 2019.


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Topics: Richard Gray, Harcourts South Africa, Property Markets, buying and selling, South African Elections 2019

Harcourts South Africa growth defies market decline

Apr 18, 2019 9:24:48 PM Share this:

Despite the industry experiencing a decline in year on year sales, March 2019 was Harcourts South Africa's best month since Harcourts started in South Africa in 2009. Boasting 10% growth on the same month last year. In addition, Harcourts South Africa's first quarter was up 11% on the same period in 2018.


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Topics: Richard Gray, Harcourts South Africa, Harcourts International, Real Estate Agents, Harcourts Growth

Hermanus property market attracting a wide range of interest

Apr 11, 2019 8:04:34 PM Share this:

In the past few years, the Hermanus property landscape has certainly changed dramatically, losing the sleepy-town stigma and attracting quite a lot of interest from inland buyers and becoming a haven for semigrants. However, the local Western Cape buyers, many younger professionals that work from home, are showing a lot of interest in this region too.

The advantage for many property investors when purchasing property in Hermanus is the incredible value and return on investment opportunities homes in this region offer. The variety of property options range from small apartments to large family homes and development stands on the edge of the ocean. This opens up the region to a diverse range of buyers and creates exciting demand.

Technology has certainly played a role as we are now able to present Hermanus properties to the local, national and international market in an effective and convenient matter. What's equally exciting is that we're finding many professionals now being afforded the luxury of working from home, which opens up their location choices.

Hermanus is the perfect getaway from the city that celebrates a relaxed lifestyle all while having the option, if you desire, to drive into Cape Town in under two hours. Hermanus has an abundance of amenities, fantastic schools, a thriving local business landscape and a wonderful sense of community among the people. All this while being nestled by the majestic mountains above.

We've seen incredible value and growth in certain regions within Hermanus as well as surrounding areas like Kleinmond, Gansbaai and Betty's Bay. Our team of specialists have their fingers on the pulse of the Overberg market and we're able to assist both sellers and buyers to best achieve their desired results.

Statement by
Jana Smith
Harcourts Hermanus Principal


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Topics: Richard Gray, Property Investment, Harcourts Real Estate, Harcourts Hermanus

Price your property to sell in the current market

Jan 23, 2019 7:09:19 PM Share this:

Whether it is a buyers or seller's market accurate valuation and pricing of your home is imperative if you aim to have a successful transaction. Realistic pricing is relevant to accurate market value and often buyers will compare your home to the properties in the area so they can gauge an insight into the true market value.

Market fluctuations and economic pressures undoubtedly influence the price of property and we've seen some homeowners having to drop expected prices due to the external economic factors affecting the market from a holistic perspective.

Therefore, If your property is over-valuated it not only wastes valuable marketing time but it can very often gain a stigma that negatively affects the perception of the home going forward. In the end, you may end up getting far less for your property than could have been initially obtained. No matter how well your property is marketed, if the price isn't right, it won't sell.

When a property is accurately valuated and the agent commences marketing of the listing this creates immediate demand. The first 6 to 12 weeks are the most important when marketing a property.

The first step is to contact an agent with an extensive target market presence. Browse digital property platforms, forums, portals as well as published newspapers and magazines to best see which agents have a true understanding and footprint in the region you wish to sell. Then, similarly, use that research time to assess where your property's value is located in the market and try and scale it correctly. Not just comparing the size and location but added features also.

Agents use many accurate tools that take an array of factors into account when valuating your home. Pair this data with expert insights into the current climate of the market and trends of buyers and sellers and an agent is able to present your property to a diverse network exposing it to the right buyers.


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Topics: Richard Gray, Harcourts South Africa, buying and selling, Property Valuation, Harcourts Real Estate