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Estate agents must embrace ongoing training and development

Jun 10, 2019 8:00:00 AM Share this:

With the EAAB (Estate Agency Affairs Board) clamping down on agents trading in the real estate industry who have not renewed or ever applied for their Fidelity Fund Certificates (FFC), as well as disqualifying agents for noncompliance with their Continuing Professional Development, it is now more important than ever to insist on continuous training as an essential part of operating within this industry.

With the Estate Agency Affairs Board clamping down on rogue agents, it is now more important than ever to insist on continuous training as an essential part of operating in the real estate industry.

This is the word from Cornel Haskins, sales manager at property company SAProperty.com, who notes that the new Property Practitioners Bill was passed by the National Assembly on 4 December 2018 and has now been sent to the National Council of Provinces for concurrence, and this will change a) the governing body for the real estate industry and b) the way this industry is run - what is important is continued work at upskilling all agents.

There is too high a rate of interns dropping out of the sector because of the lack of training and mentoring, as they often find it daunting to complete either the NQF4 requirements or the log book that the EAAB requires, she says. “Having a good training provider and a company that mentors and supports as well as assists agents with their log books and NQF4, in order to complete and write the PDE exam, is vital.”

Haskins says many do not realise that agencies can partner up with attorneys, who could assist with some of the contractual training or guidance on completing the log book. “In this way, agents get the chance to ask all of their relevant questions, learn of current and changing issues, and can also become re-inspired to be a specialist in their field.”

To become an estate agent there are three major steps: 

- Completing a log book;

- Completing the NQF4 training; and

- Writing the Professional Designation Exam.

Keeping agents’ skills up to date and increasing interns’ knowledge of the industry is a necessity as the real estate sector is forever changing,” says Haskins. “Continuous training helps agents stay motivated and it provides better understanding of the happenings in the sector, as well creating an urge to provide a better service to the clients.”

Rogue agents have given the industry a bad reputation and it is up to the EAAB and estate agencies to employ and empower their agents to be better equipped in order to give the best service possible, she says.

How buyers and sellers can protect themselves

The public can, however, protect themselves and only use registered, qualified agents when buying or selling property, and the first thing to check is whether the agent they intend dealing with has a valid FFC.  All agents should have a Privyseal signature on their emails, websites or social media, which shows a real time validation of their FFC and status (whether principal, full agent, or intern) with the EAAB.

In addition, professional and qualified agents will be able provide references from previous clients if asked as well as a sales track record, to ascertain whether they have been successfully dealing in property and for how long. It is also advisable to check whether the agent specialises in a specific type of property and how long he or she has worked in this industry.

“Buying or selling a home demands a lot of trust in the person dealing with the transaction, as it is possibly the largest asset anyone will ever own,” says Haskins. “Ensure that you vet the agent you deal with properly and not just go to someone you know or a friend of a friend.”


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Topics: Harcourts South Africa, Real Estate Agents, Estate Agent, Estate agent training

Harcourts South Africa growth defies market decline

Apr 18, 2019 9:24:48 PM Share this:

Despite the industry experiencing a decline in year on year sales, March 2019 was Harcourts South Africa's best month since Harcourts started in South Africa in 2009. Boasting 10% growth on the same month last year. In addition, Harcourts South Africa's first quarter was up 11% on the same period in 2018.


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Topics: Richard Gray, Harcourts South Africa, Harcourts International, Real Estate Agents, Harcourts Growth

Big Dreams Start at Home | Cricketer

Sep 5, 2017 11:12:45 PM Share this:

"Passion is the key to making a dream come true. Talk to Harcourts and let's make those real estate dreams a reality. Whether you're buying, selling, letting or renting property, give us a call. #BigDreamsStartAtHome

Here are those links:

Harcourts South Africa Facebook Page

Youtube Channel

 

www.harcourts.co.za


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Topics: Agent Life, Property Tips, Investment Property, Property Article, Real Estate Agents, Cricket, Big Dreams, At home, Digital Marketing Campaign, Campaign, Values

Agent empowerment to assist clients

Aug 28, 2017 11:10:01 PM Share this:

There are many great investment opportunities in the local real estate market currently. Often during a bout of economic uncertainty, us as consumers keep our cards close to our chest in an attempt to mitigate risk. Which is always the wise option, however as the dust starts to settle the investment sprouts start to emerge from the now fertile soil.

The tough credit market is still making it difficult for some to secure loans however, when partnering with an experienced agent you ensure greater success as professional agents understand the process far better and deal with it daily.

This is why we emphasize agent support as a key strategic focus. Real estate offices need to put a lot of time and effort into continuously ensuring their agents are trained and equipped with the necessary skills. The market continues to evolve, at times exponentially fast, and successful agents are able to adapt and understand these advancements far better than those left in the dark.

Systems need be put in place that prepare the entire team with the knowledge and skills to develop their client base, build relationships and are able to create an open line of communication between office and clients.

Another essential part of a real estate office’s agent relationship understanding is that clients are people, usually making the largest investment of their life. Alternatively selling a part of their family’s history that has been the source of dozens of treasured memories. A certain amount of understanding of what the clients fears and hesitance are is incredibly important. Partnering with your client and building a trusted relationship almost always leads to success and an improved customer relationship.

At Harcourts we identified the necessity for this a long time ago and that is why we have the Harcourts Academy. Our training academy facilitated by industry experts with a full annual programme of courses. Agents and offices are always kept up to date on the latest legislative changes, advancements in communications and marketing tools, relationship building, leadership skills and other important knowledge.

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Topics: Real Estate Agents