Can we determine true market value?

Nov 5, 2020 9:14:26 PM Share this:

Determining the true value of a property is one of the most crucial components of any transaction in the real estate industry. The entire valuation process comprises of various factors which ultimately lead to an accurate property valuation.

Is the true value of a property subjective?
Valuing real estate is a very particular process, due to the fact that each property possesses unique features, which are specific to that property; including location, erf size, floor plan and layout, as well as additional amenities. In addition, local knowledge and understanding of the market by the estate agent responsible for the valuation is paramount. An agent with an acute insight into their local market more accurately assess market value than that of an agent who does not understand the trends related to that region.

Unlike most commodities that are used quickly, the advantages of property are typically recognised over a certain amount of time. This also means that determining a property’s fair market value should take into account both economic and social trends, as well as legislative regulations and environmental factors which may affect the overall valuation; while general industry principles such as supply and demand will undoubtedly influence an individual property's value from a holistic perspective.

Although the valuation process is clinical by nature, homeowners will naturally have attached sentiments to their current property. A good real estate agent will also be able to keep this in mind to ensure that the final valuation is worth the homeowner’s while from a personal perspective.

In essence, a home is worth whatever a buyer is willing to pay and a seller is willing to accept. However, an experienced real estate specialist who works with both buyers and sellers in the current real estate market is not only able to access accurate data but also see two sides of the same coin. As a result, this insight allows them to decide best how to assess the true value of a property.

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Topics: Harcourts South Africa, Real Estate Agents, Market Value, Buying and Selling Property

Real Estate, a major industry offering constant working opportunities

Sep 25, 2020 7:31:03 PM Share this:

Real estate is a major industry and an everlasting commodity, offering vast sales opportunities. While change is a constant occurrence in the property market, and 2020 has brought its fair share, the industry itself will always remain relevant. For people considering a career in real estate, the future of the realm as a whole provides real promise. The sector continues to guarantee a ‘hereafter’, despite challenges due to the pandemic.


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Topics: Careers, Richard Gray, Harcourts South Africa, harcourts careers, Real Estate Agents

Port Elizabeth - investment opportunity due to pandemic-induced market

Sep 21, 2020 7:43:15 PM Share this:

Real estate in the Port Elizabeth region is a burgeoning market in unprecedented times. As a whole, the property industry has experienced many unforeseen changes due to the global COVID-19 pandemic, including a record-low interest rate. By far the most surprising development has been the dramatic switch to a seller’s market. With many people seeking refuge in quieter cities, as well as a growing desire for simpler lifestyles, investing in the PE property market could provide an ideal solution. 


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Topics: Richard Gray, Harcourts South Africa, Property Investment, COVID-19, Port Elizabeth, Harcourts Beachfront, Nikki Strooh

Residential rental market experiencing COVID-19 induced pressure

Sep 15, 2020 9:38:55 PM Share this:

South African Residential rental market is currently experiencing the effects of the COVID-19 economic situation. The latest PayProp Rental Index for Q2 2020 shows the first indications brought on by the pandemic and subsequent lockdown. With unfavourable effects on rental levels, growth and non-payments in the country, as well as widespread household financial pressure – the rental market is likely to follow this trend into the near future. 


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Topics: Richard Gray, Harcourts South Africa, Interest Rates, Rental Market, COVID-19

The importance of upskilling agents in an ever-evolving industry

Sep 7, 2020 4:30:23 PM Share this:

In an industry as competitive as real estate, it’s integral that estate agents continually work on developing their skills. A devotion to expanding their capabilities, as well as an evolving expertise equips agents to achieve results consistently.


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Topics: Harcourts South Africa, Real Estate Agents, COVID-19, Upskill, Digital Marketing

Recent CX reveals that Harcourts South Africa is at the forefront of customer service

Aug 28, 2020 5:50:28 PM Share this:

Harcourts South Africa continues to raise the bar on customer service levels in the real estate industry. In a customer experience (CX) survey conducted recently, the majority of the responses rated our agents 10/10. 


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Topics: Richard Gray, Harcourts South Africa, Customer Feedback, Real Estate Agents, customer service, CX

Blue Circle Diaries - featuring James Visser

Aug 14, 2020 8:05:26 PM Share this:

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Our latest Blue Circle Diary features Harcourts Winelands’ James Visser – an agent known by his peers for his absolute professionalism and for maintaining excellent channels of communication with his clients. It’s James’ ability to really listen to his clients’ needs and his dependability that has earned him one of the top spots in the exclusive Blue Circle Society.


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Topics: Harcourts South Africa, Real Estate, Property, Harcourts Winelands, Entrepeneur, Blue Circle Diaries, James Visser

Blue Circle Diaries - featuring Edzard Barnard

Aug 7, 2020 6:43:25 PM Share this:

BC diaries - FB - EdzardEdzard Barnard of House of Real Estate has been steadily climbing the real estate ranks throughout the years with Harcourts and has made quite a name for himself as one of our Top Selling Agents, and one of the top-selling agents in his market. He’s also the youngest person to be inducted into the exclusive Blue Circle Society, known for his quick turnaround of property sales and impressive numbers. His is a model success story of what Harcourts and our world-class resources can do to thrust any rookie agent into tremendous success. Here are some of his thoughts on being a part of this great team.


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Topics: Harcourts South Africa, Property, Real Estate Agents, Entrepeneur, Blue Circle Diaries, Edzard Barnard, Harcourts House of Real Estate

Post COVID-19 economy could see rise in demand for country living

Aug 6, 2020 9:27:13 PM Share this:

Cities are a hive of capital and innovation, built for the masses, however, this, in turn, is the reason why they become the epicentres during pandemics, such as COVID-19. Since the outbreak, city dwellers have encountered a much different reality than those living in smaller communities and more rural areas.


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Topics: Richard Gray, Harcourts South Africa, Corona Virus, COVID-19, Country Living, The new normal