For traditional agents, it’s all about redefining the meaning of value

Mar 2, 2020 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


Read more

Topics: Tips for Agents, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate

Can’t get a home loan? You can Rent2buy

Aug 5, 2019 8:00:00 AM Share this:

When selling your property, one of the biggest hurdles is to find a buyer with an approved home loan. The same applies for a buyer - finding a bank that is willing to provide a mortgage loan.

De Waal says property buyers in Johannesburg and Cape Town can now search for any home priced from R400 000 to R1.8 million in any one of the two cities, contact Rent2buy, and move into their soon-to-be home within six to eight weeks.

Read more

Topics: Buyers and Sellers, Harcourts Real Estate, Rent to Buy

Positioning Your Property in the Market

Dec 17, 2018 8:00:00 AM Share this:

When your property first enters the market as a new listing, this is the time it will receive the most interest and enquiry. We call this your premium price opportunity. At Harcourts we believe it is all in the preparation. We can advise you on possible improvements that could increase the value of your property and will have completed through research to help you establish an expectation of price. We will make sure we have prepared every detail of our marketing strategy ready to launch your property to the market at its best during this critical time.


Read more

Topics: Property Markets, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate

Sellers, guard against the dreaded ‘double commission’

Dec 3, 2018 10:00:00 AM Share this:

Home sellers need to take special care now not to expose themselves to the possibility of having to pay a ‘double commission’ when their properties are sold.

If you choose an open mandate, you must insist upfront on a clause in the mandate that specifically provides for commission to be shared in any instance where more than one claim arises.

Read more

Topics: Harcourts South Africa, Real Estate Agents, Buyers and Sellers, estate agent commission, Harcourts Real Estate

What should you look for in a sales consultant?

Nov 5, 2018 8:00:00 AM Share this:

Selling a property is one of the most significant financial moves you will ever make, and it is vital you get the best possible price, whether it’s your home, a rental property or even a business or commercial property.

The way to do this is to understand the property market and current trends in your area, who your potential buyers are likely to be and how best to market to them.


Read more

Topics: Real Estate Agents, Buyers and Sellers, Choose Harcourts

Which Market Are You In

Oct 1, 2018 8:00:00 AM Share this:

The average time it takes to sell a home indicates the market climate. It is very important a seller understands which market they are in and the average time it is takes to sell a property. Ask your sales consultant about the current market in your location.

There are three types of market climates:


Read more

Topics: Residential, property focus, Buyers and Sellers, Buyers market, Sellers market

Does the 'for sale' sign still work?

Sep 11, 2017 8:00:00 AM Share this:

Richard Gray, Harcourts Africa Chief Executive Officer, says they get a lot of enquiries, both internally and externally, about the validity of the for sale sign.

“There are a lot of advantages to technology, I would be the first to admit, but we’ve proven that an integrated approach remains the best way forward,” says Gray.

Read more

Topics: Agent Life, Advertising, Properties for sale, Buyers and Sellers

Keeping buyers and sellers informed

Sep 4, 2017 8:00:00 PM Share this:

Customer service is undoubtedly one of the most pivotal arms of any business. Especially in the modern age where we see how bad customer experiences can go viral and do terrible damage to a business reputation. However you feel about this modern-day practice, it is important to know, that spending time taking your clients opinions seriously should be very high on your priority list.


Read more

Topics: Buyers and Sellers, Information on buying and selling