Does the 'for sale' sign still work?

Sep 11, 2017 8:00:00 AM Share this:

Richard Gray, Harcourts Africa Chief Executive Officer, says they get a lot of enquiries, both internally and externally, about the validity of the for sale sign.

“There are a lot of advantages to technology, I would be the first to admit, but we’ve proven that an integrated approach remains the best
way forward,” says Gray.

“Agents and clients alike at times challenge its effectiveness and enquire about whether they work in a modern society and digital age. The short answer is 'yes', they still work,” says Gray.

“Despite the evolution of the property market entering skyrocket mode daily, with client interactions highly active, ranging from digital engagement to physical contact, there is still an element of legitimacy in tried and tested practices.”

He says the reality of for sale signs is that people still notice their presence.

“However, each market is different. We’ve found that some areas have a very low interaction rate on for sale boards and some of our agents use these boards sparingly, largely because they’ve evolved to implement alternative marketing strategies that are just as, if not more, effective,” says Gray.

“But, on the flipside, there are definitely areas, like the Northern Suburbs of Cape Town, where for sale boards do wonders for the exposure of the home.”

He says a recent study of four show houses over a Sunday showed that 90% of buyers that attended originally noticed the for sale board. They then made enquiries after they had seen a second advert online or in the print, but still cited the board as the initial spark.

“The for sale board is a necessary medium for both homeowner, buyer and estate agent. It exposes the home to the direct target community, with easy access to direct contact details. For the agent they also get the necessary exposure for the property, and in turn promote their own services as well,” says Gray. 

“There are a lot of advantages to technology, I would be the first to admit, but w e’ve proven that an integrated approach remains the best way forward.”
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Topics: Agent Life, Advertising, Properties for sale, Buyers and Sellers

Keeping buyers and sellers informed

Sep 4, 2017 8:00:00 PM Share this:

Customer service is undoubtedly one of the most pivotal arms of any business. Especially in the modern age where we see how bad customer experiences can go viral and do terrible damage to a business reputation. However you feel about this modern-day practice, it is important to know, that spending time taking your clients opinions seriously should be very high on your priority list.

In real estate terms, this is no different. We’re blessed with assisting many people in making the largest investment of their lives, we help them find a home that will become a part of their family. It is a place where the longest lasting greatest memories linger in our minds forever. It is with this said that it is imperative that agents whilst partaking in this beautiful exercise maintain a professional line of communication too.

The best real estate agents are the ones that continually keep their client and potential buyer informed on all the processes during the transaction.

In a service environment when consumers are dealing with an agent it is of utmost importance that they know they are dealing with someone that is transparent and helpful. A friendly estate agent with a good grasp of their market that takes good care of their clients will always be a busy agent.

At Harcourts we put people first. It is part of our highly regarded value system. We know that at the need of every transaction are human beings, people, making a commitment.

Buyers and sellers should never be left in the dark about the potential risks and advantages. My advice to buyers and sellers is to ask as many questions as possible. Your agent should be patient and insightful, offering you continuous assistance, every step of the way, to ensure you are making the best possible investment choice.

Statement by
Richard Gray

Harcourts Africa Chief Executive Officer


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Topics: Buyers and Sellers, Information on buying and selling