Positioning Your Property in the Market

Dec 17, 2018 8:00:00 AM

When your property first enters the market as a new listing, this is the time it will receive the most interest and enquiry. We call this your premium price opportunity. At Harcourts we believe it is all in the preparation. We can advise you on possible improvements that could increase the value of your property and will have completed through research to help you establish an expectation of price. We will make sure we have prepared every detail of our marketing strategy ready to launch your property to the market at its best during this critical time.

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Your selling needs.

  • An impact launch to the market to take advantage of the initial high buyer interest.
  • Buyers to perceive value.
  • More than one buyer to create competition.
  • A clean contract and sale certainty.
  • Be able to move when you want to.

Finding your buyer.

Finding the right buyer for your home requires us to leave no stone unturned.
The many websites and portals we advertise property on are far reaching, however because there are thousands of properties listed online buyers use search criteria
to create a shortlist of properties to view in their preferred location and price range.
We will design a comprehensive high tech and high touch marketing strategy to attract
the maximum number of buyers to the property as early in the campaign as possible.
This activity generates energy and competition between buyers to make a favourable
offer before they miss out.



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Buyers receive notification of any new properties entering the market that matches their criteria and so enquiry from the internet is highest in the first few days. However enquiry then slows quickly. It is essential to launch your property to the market with a comprehensive 30 to 60 day campaign using technology, print media and targeted marketing activity.



Your buy and sell assessment.
Buying and selling property can be exciting and stressful all at the same time. It is important to us that you don’t have any unpleasant surprises along the way.
We can help you assess the various costs involved in not only your sale but also  your future plans moving forward. We want you to feel fully prepared for all possible scenarios and expenses you will incur.

Your complete real estate experience.
It’s not every day that you buy or sell a property so that’s where we come in. We have trusted business partners to shop around for the best mortgage rates, professionals to take care of your legal needs at a set low price with no additional surprise fees. We can have the power turned on and the gas connected, re-direct your mail and organise the move. We appreciate how time-poor many of our clients are so we offer to take care of
it all. Its all part of your Harcourts Complete real estate experience.

Our promise of service.
Our Promise to you is your assurance that you will have access to all documents, marketing and scheduled activities to do with your sale at every step of the way. We will be diligent in providing feedback to you after every showing of your property. We will closely monitor market activity in your area that could impact on your sales and prepare regular reports to keep you fully informed. We will be transparent in our communication and accountable with regular meetings scheduled with you to discuss our progress.  When it comes to negotiating we will only present you with offers in writing from buyers that we have qualified as having serious intent and ability to purchase your property.


Topics: Property Markets, Real Estate Agents, Buyers and Sellers, Harcourts Real Estate