We at Harcourts South Africa, together with our international offices, have taken positive steps towards dealing with the COVID-19 virus and the challenges it currently presents to its franchise network, clients, the industry, and the community as a whole.
Topics: Richard Gray, Harcourts South Africa, Harcourts International, COVID-19
Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.
Topics: Richard Gray, Branding, Real Estate Agents, Harcourts Real Estate
Analysing the real estate market on the Southern Peninsula of Cape Town during the last few years this unmistakably beautiful region of our coast has continually provided homeowners with a consistent return on investment as well as presented buyers with exciting long term value.
Topics: Richard Gray, Harcourts South Africa, real estate market
Make sure your listing photos are eye-catching. Traditionally property sales start to pick in springtime, but if your online listing photos aren’t eye-catching then you might just lose out on a potential sale as homebuyers scroll by your posts. Here are top tips on how to have the best listing photos.
First impressions count. Most homebuyers today turn to the internet to search for their dream home and research shows you have only seconds to grab their attention, so make sure the first shot shows off the home at its best angle. Make sure the view is not obstructed by cars or walls. The property should also appear well looked after – lawn or yard kept and tidy which means no toys lying around, weeds pulled, walls painted and in case there is one, swimming pool sparkling.
Topics: Richard Gray, Tips for Agents, Real Estate Agents, Harcourts Real Estate
Rising municipal rates, fuel price hikes, high unemployment rates and uncertainty over high crime rates and corruption in state entities all make for a challenging sell for real estate agents. Yet, property sales and rental agents can be at the top of their game in securing client loyalty, leases and sales.
Topics: Richard Gray, Tips for Agents, Real Estate Agents, Harcourts Real Estate
The South African Reserve Bank's monetary policy committee announced yesterday that it has voted to reduce the repo rate from 6.5% to 6.25%. Therefore the prime rate will fall to 9.75%. Although this will certainly alleviate some pressures for those in debt we are a long way from saving a vulnerable economy.
Topics: Richard Gray, Harcourts South Africa, Economy, repo rate, Market Value
The real estate industry has undergone immense transformation over the past two decades, but a number of significant and influential emergent trends are poised to further revolutionise the sector and the way in which we live.
Influenced by a multitude of factors and operating in regular cycles, the real estate industry has always been one of the most dynamic, but in recent years the changes have become progressively dramatic with the next decade poised for even more significant transformation.
Topics: Richard Gray, Evolution of real estate, Millenials, Harcourts Real Estate
Did you know that under the new Property Practitioners Act, one of the many changes will be that a consumer may claim their money back from property practitioners, even if they are trading without a valid FFC? Robert Krautkramer, director with legal firm Miltons Matsemela, expands on what the new Act says about who will need FFC’s to practice and the consequences of not having a valid certificate.
Topics: Richard Gray, Home Buyers, Harcourts Real Estate, EAAB
One way is by making it mandatory for all property practitioners to have a BEE certificate – but what about single proprietors who are white? Robert Krautkramer, director with legal firm Miltons Matsemela, takes a look at what is meant by BEE compliance in the new Act.
Topics: Agent Life, Richard Gray, Real Estate Agents, Estate agent training, Harcourts Real Estate
There’s no such thing as a perfect property and buyers know that as well as you do, so when selling your home, you should never give in to the temptation to conceal or be untruthful about any defects or drawbacks that you know about.
Quite apart from the fact that this would be dishonest, it could easily result in a legal dispute that not only wipes out any profit on your sale, but actually leads to a loss, says Gerhard Kotzé, managing director of the RealNet estate agency group.
Topics: Selling, Richard Gray, Real Estate Agents, Harcourts Real Estate
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