Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.
Topics: Branding, Real Estate Agents, Harcourts Real Estate
Branding is a key tool in the competitive world of real estate. It is how you stand out in the crowd. But what is most important to market – the agent or the brand? Most estate agents would say the agent, but what if you work for a corporate brand? Ted Frazer, Seeff national marketing manager, weighs in on this often contentious issue in the property industry worldwide.
Topics: Richard Gray, Branding, Real Estate Agents, Harcourts Real Estate
An exciting web series where Richard Gray, CEO of Harcourts SA updates viewers on current group news and developments, occasional industry insights and some of his personal thoughts of inspiration as well.
Topics: Team Talk With Richard Gray, Branding