Why people sold property in 2019’s first quarter

Apr 30, 2019 10:23:26 PM Share this:

Downscaling, whether for financial reasons or due to life stage, is still why most people sell their homes and they will sell if ‘priced right’ as it is still very much a buyer’s market – but emigration and dual living are also trends to watch in 2019.


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Topics: Richard Gray, Harcourts South Africa, Property Markets, buying and selling, South African Elections 2019

WESTERN CAPE: BUY HERE: Our insider’s guide to Brackenfell

Feb 20, 2019 7:52:48 PM Share this:

Offering many property options, this large suburb close to the Winelands has a nature reserve on its doorstep

If you’re looking for value, consider the northern suburbs. Brackenfell is a short drive to the city on the N1, offers a range of property types, has good schools
close by and a number of attractions on its doorstep.

“We’ve seen steady growth in the sale price of properties in the area,” says Denis Dunn, principal at Harcourts Dunn.

“The advantage of Brackenfell is that it is a very large region with an array of property options. The average price for an apartment starts at R900000, and a townhouse ranges from R1.1 million to R1.8m. Full-title homes are priced on average from R1.7m to R2.8m, and a larger home can cost anywhere from R4.5m and higher. The rental market is booming. For any investor who wants a high-demand property, Brackenfell is a great place to start.

“The other obvious allure of the ever-growing Brackenfell region is the developments. At Harcourts Dunn we have a specialist developments team that assists clients with all their requirements. “Brackenfell has a selection of nice developments, catering for professionals, young families and investors.


The advantage of Brackenfell is that it is a large region with an array of property options. –
Denis Dunn, principal and owner Harcourts Dunn Picture: Supplied


“We’ve had a lot of interest in Burgundy Estate and the development is showing good rental returns. Some of the other developments in Brackenfell are Protea Heights, Morgenster, Kleinbron, Protea Village and Sonkring.

“The Cape Town property market was certainly under pressure during 2018. External economic factors, water shortages and overall political instability undoubtedly influenced the market.

However, the affordable and high-demand regions continued to defy the trends.” Dunn maintains that Brackenfell is one of those areas that continue to show great positive returns.


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Topics: Harcourts South Africa, buying and selling, Tips for buying, Harcourts Dunn

Price your property to sell in the current market

Jan 23, 2019 7:09:19 PM Share this:

Whether it is a buyers or seller's market accurate valuation and pricing of your home is imperative if you aim to have a successful transaction. Realistic pricing is relevant to accurate market value and often buyers will compare your home to the properties in the area so they can gauge an insight into the true market value.

Market fluctuations and economic pressures undoubtedly influence the price of property and we've seen some homeowners having to drop expected prices due to the external economic factors affecting the market from a holistic perspective.

Therefore, If your property is over-valuated it not only wastes valuable marketing time but it can very often gain a stigma that negatively affects the perception of the home going forward. In the end, you may end up getting far less for your property than could have been initially obtained. No matter how well your property is marketed, if the price isn't right, it won't sell.

When a property is accurately valuated and the agent commences marketing of the listing this creates immediate demand. The first 6 to 12 weeks are the most important when marketing a property.

The first step is to contact an agent with an extensive target market presence. Browse digital property platforms, forums, portals as well as published newspapers and magazines to best see which agents have a true understanding and footprint in the region you wish to sell. Then, similarly, use that research time to assess where your property's value is located in the market and try and scale it correctly. Not just comparing the size and location but added features also.

Agents use many accurate tools that take an array of factors into account when valuating your home. Pair this data with expert insights into the current climate of the market and trends of buyers and sellers and an agent is able to present your property to a diverse network exposing it to the right buyers.


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Topics: Richard Gray, Harcourts South Africa, buying and selling, Property Valuation, Harcourts Real Estate