Customer service is undoubtedly one of the most pivotal arms of any business. Especially in the modern age where we see how bad customer experiences can go viral and do terrible damage to a business' reputation. However you feel about this modern-day practice, it is important to know, that spending time taking your clients opinions seriously should be very high on your priority list.
In real estate terms, this is no different. We’re blessed with assisting many people in making the largest investment of their lives, we help them find a home that will become a part of their family. It is a place where the longest lasting, greatest memories linger in our minds forever. Therefore it is imperative that agents, whilst partaking in this beautiful transaction, maintain a professional line of communication too.
The best real estate agents are the ones that continually keep their client and potential buyer informed on all the processes during the transaction.
In a service environment when consumers are dealing with an agent it is of utmost importance they know they are dealing with someone that is transparent and helpful. A friendly estate agent with a good grasp of their market that takes good care of their clients will always be a busy agent.
At Harcourts we put people first. It is part of our highly regarded value system. We know that at the end of every sale are people, making a commitment.
Buyers and sellers should never be left in the dark about the advantages and potential risks. My advice to buyers and sellers is to ask as many questions as possible. Your agent should be patient and insightful, offering you continuous assistance, every step of the way, to ensure you are making the best possible investment choice.
Statement by
Richard Gray
Harcourts Africa Chief Executive Officer