For traditional agents, it’s all about redefining the meaning of value

Nov 11, 2019 8:00:00 AM Share this:

Digital disruption, coupled with the rapid, ongoing evolution of the real estate industry and property market, has meant that today’s real estate agents – particular those operating with the so-called traditional commission-based fee model – have to contend with a host of new competitive challenges. In order to be consistently successful, they need to step up to meet these challenges with a whole new set of skills and deliver a value proposition which meets the demands of modern consumers.


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Topics: Real Estate Agents, Marketing Tips, Harcourts Real Estate

The five essential marketing tools

Mar 11, 2019 8:00:00 AM Share this:

The decision to sell is made, but how do you ensure potential buyers know your house could be their dream home? Here are five top marketing tools to help you get the best possible result for your sale.

Online presence
More than 80 per cent of  Kiwis look online to find properties for sale[*], so it’s essential your property has a presence on the worldwide web. Consider how to get the most exposure, and include plenty of details so potential buyers can put serious thought in. Your real estate agent can run through the sites that will give the best bang for your buck and advise on how best to describe your property.


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Topics: Advice, House of Inspiration, Marketing Tips

How to keep moving up the property ladder

Feb 11, 2019 8:00:00 AM Share this:

There’s a lot of focus on first home buyers, with Government incentives designed to help save a deposit and get a foot onto the property ladder.
Second-steppers – those who already own a home and are looking to upsize or upgrade – are sometimes overlooked. If you’re one of the second-steppers trying to move up the property ladder, here are a few ways to do that.


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Topics: Property Investment, Marketing Tips, Investment Tips

Marketing Tips to Fast-track Your Sale

Dec 10, 2018 8:00:00 AM Share this:

When selling a property, one of the most important steps is generating interest, and the best way to do this is through a focused marketing campaign. A strong marketing campaign will help you sell your property in the shortest amount of time, for the best price, with the least amount of aggravation. Here are our tips to help get you started.


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Topics: Advice, selling property, Marketing Tips