The five essential marketing tools to sell your property

Jan 8, 2018 8:00:00 PM Share this:

The decision to sell is made, but how do you ensure potential buyers know your house could be their dream home? Here are five top marketing tools to help you get the best possible result for your sale.

Online presence
More than 80 per cent of  Kiwis look online to find properties for sale[*], so it’s essential your property has a presence on the worldwide web. Consider how to get the most exposure, and include plenty of details so potential buyers can put serious thought in. Your real estate agent can run through the sites that will give the best bang for your buck and advise on how best to describe your property.

Great images
Make sure your home looks pretty as a picture to attract the maximum number of buyers to come and view it in person. The first encounter many will have with your property is by viewing photographs online, in real estate magazines or agency windows, or in the property section of the local paper, so it is crucial they make a good first impression. It is worth paying for a professional photographer who can ensure images are taken from the right angle, get the lighting right and show your home at its very best, as those pictures (and video, if you want to go a step further) may just prompt a future buyer to fall in love.

Street signage
A ‘For Sale’ sign outside your home may feel a little old-fashioned in our virtual world, but it’s important to catch the attention of those who may not actively be looking for a new property, or those who always have an eye on your street or neighbourhood for the dream home. People hunting for property use up to four extra resources on top of online research, including sale signage, magazines and brochures, and agency window displays, so the more places you shout ‘For Sale’, the better.

Open homes
The actual look and feel of a property is something that can’t be construed through photos alone, so holding open homes and private viewings is key to marketing your property. Giving prospective buyers the chance to walk through your home, imagine themselves in it, and get a feel for the surrounding neighbourhood will ensure you have some serious buyers in the mix when it comes time to sell.

A great agent
Word of mouth and personal recommendations count for a lot when it comes to making a major purchase such as a new home. A committed and enthusiastic real estate agent will be able to tell people about your property, put the word out to other agents who might have interested buyers, and follow up with potential buyers about their intentions. An approach like this will make sure you have reached as many people as possible, and make you feel secure that, in turn, you get the best price possible.


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Topics: Property Tips, House of Inspiration, Tips for Agents

Mordernize your bathroom

Aug 28, 2017 8:00:00 AM Share this:
Bathrooms are one of the rooms in your home that can add value for buyers. The team at Resene have some great ideas for bring out the best in your bathroom.

While it’s often one of the smallest rooms in your home, that doesn’t mean bathrooms need to be bland and boring.  Use the right colours together, add the right materials and that poky little bathroom space can easily become an oasis of calm.

Look to nature
Nature has always had a strong influence on choices and never more so than now.  Natural, botanical schemes are trending throughout the home right now, including bathrooms.

“Think crisp whites, creams, forest greens and natural, organic materials,” says Resene colour consultant Rebecca Long. “Earthy greens such as Resene Paddock and Resene Rivergum would look very sophisticated in an earthy bathroom. For a daring look, try a navy such as Resene Coast.”

Open up the space with glass
Back-painted glass splashbacks have become an extremely popular kitchen feature in recent years, and now they’re starting to make an appearance in bathrooms as well, particularly in soft blues and greens.  Try restful pastels such as Resene Half Escape or Resene Breathless teamed with crisp white trims for an instantly soothing palette. This pairs well with the chalky pale mineral blue and green tiles that are a popular pick for their soothing properties.

Embrace technology
Traditionally technology isn’t something that has been associated with bathrooms, but built-in televisions and speakers are the perfect accompaniment for long luxurious soaks in the bath.  New, mirrored flat TV technology can be installed anywhere – on the wall, on the ceiling, behind artwork, or embedded in a bathroom mirror. You need a waterproof version, of course, where the electronic compartments are completely sealed off from any moisture.

Keep it simple
The move towards minimalism and simplicity is becoming more popular and brings with it sophisticated concrete finishes. Walk-in showers are popular.

Banish the clutter by allowing for plenty of storage.  Clean vanity tops and surfaces will make your bathroom seem more spacious.

Add colour
“Paint is such an affordable way to update your space,” says Rebecca Lord, Resene Colour Expert.  You only need a few litres to completely transform the space.

Watery blues and greens are always popular choices for a bathroom as they feel clean and fresh and help to make a small space feel larger.  Recent trends have seen more soft greys and blue greys, such as Resene Silver Chalice and Resene Duck Egg Blue, coming into the bathroom space also teamed with off white.

If you’re stuck with existing tiles that limit your options for decorating but you can’t afford to replace them, consider painting over them.  Many tiles have a glossy surface so use Resene Waterborne Smooth Surface Sealer first to give the topcoats something to grip on to.

“While a well-ventilated bathroom has a lower risk of damage, it's still important to use the correct paint,” says Rebecca. “I recommend Resene SpaceCote Low Sheen Kitchen & Bathroom, which is a waterborne enamel for a hard wearing and washable finish. Resene SpaceCote Low Sheen Kitchen & Bathroom also has a mould inhibitor, which reduces the risk of mould growth


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Topics: DIY, House of Inspiration, Add Value To Your Property