The year 2017 is going to be remembered for many years to come, not only from a political perspective, like the fall of Robert Mugabe, but a year of economic turmoil in South Africa that undoubtedly affected an array of different markets. We saw some areas of the property market skyrocket and increase in unprecedented ways and other areas that completely stagnated causing much concern.
South Africans have a desire for information and generally speaking are informed consumers. With the ANC National Conference happening in a few days many of us are keeping a close eye on the outcome, predicting the existential effects of the conclusion - hoping there might be some relief for cash strapped consumers.
However, despite all the uncertainties and pundits preaching doom over the market, Harcourts South Africa celebrated its best month ever in November 2017. This success seems to defy the general trend and we're very proud that more and more both local and international buyers and sellers are gravitating toward the Harcourts brand.
We've always believed that building relationships both internally and externally will solidify our market presence and prioritise incredible service.
This success goes to show that there is still a lot of activity in the property market but that people have chosen to use respected brands with high referral rates that invest in technology and training that assist the client.
The property market is in a continuous cycle of development and evolution, Harcourts has invested lot of resources and time understanding these changes and developing strategies to ensure growth. Our products and services are aimed at assisting clients in achieving the best results possible.
I have always maintained that property is a long term investment and that the buyer and seller should look at the short term fluctuations with a critical eye. Property defies common economic trends and is able to stand strong against even the most turbulent winds.
Harcourts Africa Chief Executive Officer