Harcourts has grown its sales turnover at over 20% in 2015 compared to 2014 whereas the local property market has grown at around 10%. Of this industry increase of 10%, most of the upward movement has been house price inflation which accounts for between 8% and 9%, whilst volumes grew marginally.
Harcourts growth has come due to the expansion of its franchise network and increase in sales force. In addition, Harcourts has improved on its already industry leading technology, which has made it even more effective in selling homes. It is significant that Harcourts agent numbers have gone up, whilst the number of agents in the industry has gone down over the past couple of years. Harcourts agents are known as the locals in their community, and with this community based business practice they have become synonymous with building relationships.