The real estate industry has undoubtedly undergone a drastic transformation in the past decade. The arrival and prominence of property portals, online classifieds and a large amount of new entrants to the market has not only provided the consumer with a plethora of choices but ensured that leading estate agencies have to continually evolve to stay abreast with service and client offerings.
There are an abundance of key industry changes that agents need to understand and master. Technology has played a major role in this shift, with agencies offering client logins on their websites which indicate to clients the status of their property, its marketing and interest. Similarly agents are having to enhance word of mouth referral strategies to include digital marketing platforms to reach new clients and stay in contact with current clients. South Africa's economic fluctuations don't do anybody any favours either and new legislative amendments occur often, forcing the agent to focus on keeping up to date with all the necessary information in order to assist the client in the best possible way.
At Harcourts training is an important path for our agents and it occurs on a continual basis. We have the Harcourts Academy that has training schedules for agents of all skill levels and this is done to perpetually equip agents with the highest level of insight into the industry. That is often forgotten when clients decide to sell their home privately. The agents knowledge, advice and understanding of markets remain a major contributor to the success of a property transaction.
It is of utmost importance that real estate agencies aim to develop the skills needed to build a highly successful career in real estate. Continually attending a range of dynamic courses and a tailored system of learning. Ensure your agents attend a reputable and leading training organisation.
Even the best tools and individual brilliance can be worthless without the correct focus. Recruit the best people and train them to be even better. This helps your culture of high achievement and success.
Harcourts Africa Chief Executive Officer