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Jan 19, 2016 2:50:00 AM

New look Harcourts growth higher than local property market

Topics: Richard Gray, Harcourts South Africa 0

Harcourts has grown its sales turnover at over 20% in 2015 compared to 2014 whereas the local property market has grown at around 10%. Of this industry increase of 10%, most of the upward movement has been house price inflation which accounts for between 8% and 9%, whilst volumes grew marginally.

Harcourts growth has come due to the expansion of its franchise network and increase in sales force. In addition, Harcourts has improved on its already industry leading technology, which has made it even more effective in selling homes. It is significant that Harcourts agent numbers have gone up, whilst the number of agents in the industry has gone down over the past couple of years. Harcourts agents are known as the locals in their community, and with this community based business practice they have become synonymous with building relationships.

This news comes aptly timed as Harcourts relaunches its entire global brand today. With the new brand we plan to grow our market share even more, appealing to new markets while still providing our clients with the same valued service they’ve come to love and enjoy. The brand has gone through a rejuvenation that was over a year in the making, the first significant brand change for the Group since 1988. The new brand has a modern feel to it as we identified how the world is changing, especially the property market, and that we should evolve with this growing more technologically advanced industry.

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We believe these figures prove that despite an uncertain economy and many doomsayers predicting ominous outcomes in the property market, that with dedicated principles and knowledgeable property specialists in your arsenal great returns and investments can still be achieved.

Harcourts has not only changed its brand but developed tools for its agents that equip them with the ability to access state of the art research, apps and other technology aimed at assisting clients.

Statement by

Richard Gray

Harcourts Africa Chief Executive Officer