Agent empowerment to assist clients

Oct 2, 2017 8:00:00 AM Share this:

There are many great investment opportunities in the local real estate market currently. Often during a bout of economic uncertainty, us as consumers keep our cards close to our chest in an attempt to mitigate risk. Which is always the wise option, however as the dust starts to settle the investment sprouts start to emerge from the now fertile soil.

The tough credit market is still making it difficult for some to secure loans however, when partnering with an experienced agent you ensure greater success as professional agents understand the process far better and deal with it daily.

This is why we emphasize agent support as a key strategic focus. Real estate offices need to put a lot of time and effort into continuously ensuring their agents are trained and equipped with the necessary skills. The market continues to evolve, at times exponentially fast, and successful agents are able to adapt and understand these advancements far better than those left in the dark.

Systems need be put in place that prepare the entire team with the knowledge and skills to develop their client base, build relationships and are able to create an open line of communication between office and clients.

Another essential part of a real estate office’s agent relationship understanding is that clients are people, usually making the largest investment of their life. Alternatively selling a part of their family’s history that has been the source of dozens of treasured memories. A certain amount of understanding of what the clients fears and hesitance are is incredibly important. Partnering with your client and building a trusted relationship almost always leads to success and an improved customer relationship.

At Harcourts we identified the necessity for this a long time ago and that is why we have the Harcourts Academy. Our training academy facilitated by industry experts with a full annual programme of courses. Agents and offices are always kept up to date on the latest legislative changes, advancements in communications and marketing tools, relationship building, leadership skills and other important knowledge.

Statement by
Richard Gray
Harcourts Africa Chief Executive Officer


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Topics: Agent Life, Harcourts South Africa, Real Estate Agents